Campaign #FreshSanitationwithSATO for the video premiere of SATO I-Trap connection system
Amidst the COVID-19 pandemic, virtual events have become the new normal for collaboration, launches or even premieres. SATO, part of Lixil, an innovative brand that seeks to address social issues, approached us for making the launch of the video the for I-Trap connection system, a grand one. Since there are no physical events happening, the catch here was to make the virtual event an even greater success.
SATO has been improving the lives of millions of people through ground-breaking sanitation solutions by providing affordable and easy-to-install toilet systems to local communities around the world.
On being approached, we did our thorough research and found that the brand’s target audience is majorly present on 2 platforms, one being Facebook and the other Twitter.
Facebook was the most appropriate platform to premiere the video of their revolutionary product. SATO I-Trap connection system which is affordable, extremely easy to retrofit and maintain, save up to 80% water while keeping the odour out & flies and insects away. This innovation has provided rural areas with proper sanitation and better standards of living.
After carrying out numerous virtual meetings and conducting rigorous brainstorming sessions, a robust pre and post-launch plan was made. The most challenging part of the premiere was the planning, execution and implementation that had to be carried out within a span of just 3 days.
Known for delivering great outcomes in strict deadlines, the Epic squad kick-started the pre-launch campaign. A series of teasers were planned to create buzz around the event. The integrated marketing strategy also included WhatsApp and email marketing apart from social media marketing. Google display ads and advertising on YouTube were also an integral part of our marketing strategy. Facebook and Twitter helped us draw the attention of the target audience and spread the word about the event to them. Their excitement was quite evident from the huge participation and engagement that we had received during the event.
Some of our most liked and appreciated work for the #FreshSanitationwithSATO campaign
The premier launch video –
Despite the budget constraints, the entire campaign did exceptionally well. We let the numbers speak for us.
Premiere of the video of SATO I-Trap connection system was a huge success with a reach of over 4 lacs, 52k+ engagement and more than 1 lac video views.
The campaign planning, execution and our turnaround time was immensely appreciated by the client. We also surpassed our commitment and achieved far greater results which in turn has strengthened the client’s trust in us.